Search Engine for Forum Communities, Twing.com, Debuts Brand Monitoring

Jersey City, New Jersey - (Website Hosting Directory) - July 21, 2008 - New search engine, designed to find information within forums and communities, Twing.com, has launched new features for brand managers to gain insight into product and company discussion information.

Kevin Shea, General Manager at Twing.com noted, ''Our Saved Search and Buzz Graph products were created for our users. And they also have a lot of value for anyone tracking brand conversations.''

Buzz Graphs let visitors see the popularity of various terms within the online community space, as well as refine terms by category and share the results with colleagues. Typical web users might find the results fun and interesting. For brand managers, it's a valuable tool offering insight into what's being said about products and companies.

Scott Germaise, Director of Product Management remarked, ''If today's marketing is really about conversations and relationships, then good brand stewardship demands managers pay attention to the conversations happening in forums. Keeping track of web pages and blogs is not enough. The real person-to-person communication is happening in online forums.''

According to Forrester's North American Social Technographics Online Survey, Q2, 2007, those who read online forums account for 28 percent of US Consumers - even more than blogs, which account for 25 percent. In terms of participation, 18 percent contribute to online forums, whereas only 14 percent comment on blogs, with 11 percent maintaining their own blogs. While blog writing and usage is considered explosive, the facts show that much of the online conversation is happening in forums.

Mr. Germaise added, ''Online forums are an established - yet growing medium people have been using even prior to blogs and social networks. But those who seek out online discussions to ask questions, seek and offer advice and so on haven't had an effective means to seek out these spaces until now. Our goal is to help people find appropriate venues to participate in discussions by providing both a forum search and a directory resource.''

Twing offers multiple search options plus advanced filtering and sorting tools so people can effectively search forums in ways not available until the advent of Twing.com. The company also seeks to build even more awareness of the online forum space. Twing.com is easily used by entering search terms to quickly locate specific discussions and/or topics. Visitors can register for free to become a Twing.com member, participate in Twing.com's forums and take advantage of current and upcoming personalization options.

Launched in January 2008, Twing.com is a search engine dedicated to online communities and forums. Twing.com's proprietary software and algorithms index thousands of forums and millions of conversations worldwide. Analyzing forum posts, topics, and whole forums provides highly accurate and relevant search results.

Twing.com's use of proprietary software and algorithms is designed to enable users to search into forum content well beyond the limitations of traditional search engines. Twing.com's goal is to allow Internet users the ability to search the rich user-generated content found in online communities and forums, and access these discussions through highly relevant, easy-to-read search results.
For more information, visit www.twing.com.

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